Independent brand & product designer
Why brands across the Middle East choose to work with me.
Leading brands in the UAE, Saudi Arabia, and Palestine choose me for strategic thinking, refined craft, and consistent delivery. I'm more than a designer — I'm a growth partner.
Recent work
A few projects from the last year, across identity, packaging, and product.
Halo Skincare
A packaging system for a clean beauty launch across GCC retail.
Nord Apparel
Repositioning a heritage sportswear label for a younger audience.
Loop Banking
A mobile banking app designed around one daily habit: checking in.
Ember Coffee
Launching a specialty roaster into a new market with a 6-week campaign.
Brands I've worked with
Design that grows with the business.
I've spent eight years working with founders and marketing teams across the region, from first sketches to launch. My process is simple: understand the customer, define the idea, then craft every touchpoint until it's unmistakably yours.
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What I do
Four services, one team of one. Hover a row to see what's included.
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Naming, logo and wordmark, typography and colour systems, brand guidelines, launch assets, and social templates.
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Structural direction, dielines, print-ready artwork, range architecture, and retail visuals for GCC and Levant markets.
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UX research, flows, wireframes, high-fidelity UI, design systems, prototypes, and hand-off to engineering.
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Big idea, key visual, OOH, social and video creative, and adaptation across Arabic and English.
Have a project in mind? Let's talk.
A 30-minute intro call — no pitch, just a conversation about what you're building.